6 cognitive automation use cases in the enterprise These conversational agents use natural language processing (NLP) and machine learning to interact with users, providing assistance, answering questions, and guiding them through workflows. While these systems are designed for efficiency, scaling them to handle enterprise-level operations can be daunting, especially in a heterogeneous environment, where different

How to Use Chatbots in Marketing An Honest Guide for 2024 Research shows that companies who answer within an hour of receiving a query are seven times more likely to qualify the lead. So, make sure your business responds to customers’ questions as quickly as possible. Chatbots for marketing can do that at any time